Capitalism increased. Facebook throws us into the matrix

Caught in the turmoil, Mark Zuckerberg picks up the pace: he renamed Facebook Meta, and laid the foundations for the metaverse, "the future of the Net" according to him. A closed, 3D, immersive ecosystem that promises to isolate the user in virtual happiness and the firm from very real exponential profits.

M like Meta. Or like Mark - we thought you had to be President of the French Republic to dare to name your company or party with your initials - as a metastasis or even as a megalomaniac. Facebook's name and logo change (a blue M pulling on both the glasses and the infinity sign) can be a bit of a smile. But if Mark Zuckerberg is to be believed, the group no longer wants to be reduced to the social network where it was born. “Right now our brand is so tied to a single product that it is impossible for it to represent everything we do today, let alone what we will do in the future,” explained the CEO.